People speeding, globally, in the top 100 non-game subscription-based apps grew 34% YoY from $9.7 bn in 2019 to $13 bn in the year 2020, said market intelligence firm Sensor Tower. Revenue from these apps constitutes around 11.7% of the total $111 bn that users spent on in-app purchases last year, the same share as in 2019. In Q4 2020, 86 of the top 100 earning non-game apps globally offered subscriptions, down from 89 in Q4 2019.
Apple removed 29,800 apps from its Chinese app store, of which 26,000 were games, revealed research firm Qimai. This has happened after a crackdown on unlicensed games by the Chinese government. The smartphone maker, earlier this year, gave game publishers an end-of-June deadline to produce government-issued licence number to enable make in-app purchases. Android app stores in China have already complied with the new regulations.