Twitter had talked to acquire ShareChat in order to expand India presence. The American firm is an investor in ShareChat, and offered $1.1 bn in and an additional investment of $900mn for the buyout. Twitter had deliberated to take Moj, a short-form video app with 80mn users, owned by ShareChat, to present it as a global rival to TikTok. ShareChat has raised $260 mn from Lightspeed Partners India, Elevation Capital, India Quotient etc.
A lot of short-video platforms – Reels, Chingari, Moj etc – have been launched, ever since TikTok was banned in India. Appending into this list, now YouTube is also launching ‘YouTube Shorts’, with features just like TikTok. Thanks to YouTube’s large library of music, YouTube Shorts will give more music options to the creators. The feature will initially be launched in India for Android users, thereby expanding to iOS.