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Tag: OTT (page 1 of 1)

India has 96 M paid active OTT subscriptions, says Ormax Report

A report by Ormax, a media consulting firm, stated that in India there are 96M active OTT paid subscriptions, of which 40.7M are paying audiences. Titled “Ormax OTT Audience Report 2021”, it said the Indian OTT audience is currently at 353.2M, with 66% of total paying subscribers being male. The research-based on a sample size of 12,000 from urban and rural India, was conducted between May to July 2021.


SonyLIV, TCS join hands to enhance UX, steer growth

TCS has signed a strategic pact with SonyLIV to help create an innovative business model enabled by digital tech and enhance UX. AI and ML tools of TCS will be used to digitalize SonyLIV’s core OTT platform. The aim is to provide personalized experiences to subscribers and help SonyLIV use data and insights to monetize content. TCS will also set up a state-of-the-art Experience Design Center and deploy its Location Independent Agile Model.

Tata Com, BIX extend partnership to offer high-speed internet in Bahrain

Tata Communications and Bahrain Internet Exchange have extended partnership to offer high-speed internet connectivity that can be scaled up beyond 100 Gbps. TGN-Gulf cable system, equipped with next-gen Optical Transport Unit, will provide Middle East businesses – OTTs, gaming firms, govt agencies, hyperscalers – expand reach in the region, access to the globe and direct forward connectivity to Europe, India.

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Viacom18 Digital Ventures appoints Vineet Govil appointed as CTO

Viacom18 Digital Ventures has appointed Vineet Govil as CTO. Govil, in his new role, will be responsible for strengthening the product’s backend technology and help consumers by offering a seamless and immersive user experience. He has over two and half decades of experience and was heading Sling Media’s India Development Centre as a VP. Govil has a hands-on experience across embedded software, OTT, IoT and wireless telecom, and cloud.

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Netflix upgrades backend technology to serve more users

Netflix is planning to upgrade to a new system, Cosmos, a microservices-based system with asynchronous workflows and serverless functions and will allow the company to cater to more subscribers. This system will also support high throughput services. Frank San Miguel, Netflix engineer, said that the old seven-year-old system needed to be replaced because its design was slowing down the ability to deliver new features and accommodate the new users.

I&B Ministry gets administrative authority of OTT and digital contents

The Ministry of Information and Broadcasting will now regulate the contents of streaming platforms and online news. The cabinet secretariat notified films, TV shows and news published online under the I&B Ministry’s remit, giving the ministry the legal basis to pursue regulation and censorship of online content. The new rule appears to leave jurisdiction over user-generated content like social media, with the Ministry of Electronics & Information Technology. 

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