Realme is aiming to expand its consumer IoT business with the launch of as many as 100 products across various categories such as audio, home automation and lifestyle in 2021. The company’s target is to get 15% revenue from its non-smartphone business – smart TVs and IoT devices – in 2021 calendar year. “We want to sell 15M connected devices across categories next year, up from around 8M units this year”, Realme CEO Madhav Sheth said.
Realme on Monday announced the quarterly results for H1 2020; reported 11% growth in Q2, becoming one of the few companies to have witnessed double-digit growth, amid the pandemic. Realme, as per Counterpoint report, is one of the two brands to register positive growth in Q1 2020. It witnessed a 157% y-o-y increase, the report added. The company changed its brand strategy in 2020 by including AIoT devices in its portfolio, helping it to meet H1 2020 targets.