Shopify will partner with TikTok to help it’s one million-plus seller to sell products in the form of shoppable video ads, where a TikTok user can click on an ad to buy the product. The two companies did not provide financial details about the tie-up. The transactions, however, will happen via Shopify’s site. The two companies will also test new commerce features in coming weeks. Walmart, in June, also partnered with Shopify to expand its online marketplace business.
Shopify has confirmed a data breach, in which two “rouge members” of its support team stole customer data from at least 100 merchants. The company has fired the two employees who were scheming to obtain customer transactional records of certain merchants. The stolen data included names, postal addresses, and order details, from less than 200 merchants, but financial data was unaffected. The two employees obtained data using Shopify’s Orders API.