Thursday, 17 October, 2024

Aditya Birla Digital Fashion Invests ₹75 Crore In Virat Kohli-Backed Wrogn

Aditya Birla Digital Fashion has invested ₹75 crore in the youth fashion brand Wrogn, co-owned by Indian cricketer Virat Kohli. The investment is aimed at boosting Wrogn's expansion and digital growth in India’s fashion market. With this strategic move, Aditya Birla Digital Fashion seeks to capitalize on Wrogn’s appeal to young consumers and strengthen its presence in the digital fashion space.