Friday, 15 September, 2023
Amazon Enhances Visual Search and AR Features in Google Challenge
![Amazon Enhances Visual Search and AR Features in Google Challenge](https://d3vnc3w6v6jm99.cloudfront.net/amazon-enhances-visual-search-and-ar-features-in-google-challenge.webp)
Amazon has unveiled updates to its visual search and augmented reality (AR) capabilities, intensifying competition with Google. These enhancements aim to improve product searches and offer a more immersive shopping experience. Amazon's investment in these technologies showcases its commitment to staying at the forefront of e-commerce innovation and offering consumers more sophisticated ways to discover and interact with products online.
Read full story at TechCrunch