Thursday, 18 January, 2024

Apple Surpasses Samsung After 12-Year Reign

Apple now dominates the global smartphone market, surpassing Samsung for the first time in 12 years, capturing over 20% of phones shipped in 2023, as reported by the International Data Corporation (IDC). Despite an overall decline in smartphone sales last year, Apple's positive growth, innovative marketing strategies, and consumer-friendly plans contributed to its unprecedented success, making it the leading player in the industry.