Friday, 23 June, 2023

Google's Ad Tech Faces Uncertainty as EU Aligns with US in Calls for Breakup

Google's dominance in the ad tech industry is under threat as the European Union (EU) joins the United States in advocating for the breakup of the tech giant. Concerns over Google's control of online advertising and potential antitrust violations have prompted calls for stricter regulations and the possibility of breaking up the company. The EU's support adds significant weight to the growing global movement aiming to dismantle Google's ad tech dominance, raising uncertainties for the future.