Wednesday, 25 September, 2024

Google's Revised Ad Targeting Plan Raises New Competition Concerns In UK

Google’s updated ad targeting strategy has triggered renewed competition concerns in the UK. Regulators are worried that the changes might unfairly limit competitors' access to key data, potentially stifling market competition. The revised plan involves adjustments to how third parties can track user data, raising questions about its impact on the digital advertising ecosystem. The investigation could lead to regulatory scrutiny and further modifications to Google's approach.