Friday, 3 January, 2025

HUL Explores Rs 3000 Crore Deal With Minimalist In D2C Expansion

HUL is reportedly in advanced discussions to acquire Minimalist, a fast-growing direct-to-consumer (D2C) skincare brand, in a deal valued at Rs 3000 crore. The move aligns with HUL’s strategy to strengthen its footprint in the D2C space amid rising consumer demand for niche and sustainable products. This acquisition could bolster HUL’s product portfolio while enhancing its reach in the premium skincare market.