Friday, 24 March, 2023

Centre to issue guidelines to rein in social media influencers

<p>India&#39;s Department of Consumer Affairs has introduced new guidelines for social media influencers. The guidelines make it mandatory for them to disclose promotional content. Failing to follow the guidelines could result in a fine of up to $12,300 and even the consumers can file complaints in this case. India&#39;s consumer affairs department has issued guidelines for social media influencers. They must disclose if they promote a brand or product during livestreams.</p>