Friday, 24 March, 2023
These influencers aren't flesh and blood, yet millions follow them
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<p>Super Model Hadid, featured in a lesbian encounter advt. of Calvin Klein, is everything but human. Popularly known as Lil Miquela, having 1.6 mn Instagram followers, she is a computer-generated character and part of the growing number of virtual influencers. Many of her fans believe she is real flesh and blood and 19 years old. “Virtual influencers could lead companies into “a dangerous area.” How can consumers trust the message being put out there?” said Bryan, CEO of #Paid.</p>
Read full story at Business Standard
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