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Friday, 24 March2023

These influencers aren't flesh and blood, yet millions follow them

These influencers aren't flesh and blood, yet millions follow them

<p>Super Model Hadid, featured in a lesbian encounter advt. of Calvin Klein, is everything but human. Popularly known as Lil Miquela, having 1.6 mn Instagram followers, she is a computer-generated character and part of the growing number of virtual influencers. Many of her fans believe she is real flesh and blood and 19 years old. &ldquo;Virtual influencers could lead companies into &ldquo;a dangerous area.&rdquo; How can consumers trust the message being put out there?&rdquo; said Bryan, CEO of #Paid.</p>

Read full story at Business Standard
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