Friday, 24 March, 2023

Ad tracking on IOS receives a big no, as only 4% in the US approves

<p>Apple has brought out the new app tracking transparency feature in ios update 14.5, which allows users to deny access to tracking them across different apps and websites. Facebook disapproves of this feature but users have other thoughts. Statistics show only 12% of the total IOS 14.5 users globally --5.3 mn total users-- have approved app tracking. In the US only 4% approve of it, said a report from Flurry Analytics.</p> <p>&nbsp;</p>