Wednesday, 6 September, 2023

Chrome Ads to Adopt Topics Sandbox for Enhanced Privacy

Google Chrome is implementing a "Topics Sandbox" feature for its ad targeting system, prioritizing user privacy. This update will allow Chrome to group users into topics rather than individually tracking them, ensuring anonymity while still providing personalized ads. This move reflects Google's commitment to enhancing user data protection, aligning with evolving privacy regulations and addressing concerns surrounding online advertising practices.