Saturday, 19 August, 2023

YouTube Faces Child Safety Ad Tracking Investigation Amid COPPA Concerns

YouTube is under scrutiny as a U.S. Senator launches an investigation into the platform's potential violation of child privacy laws, particularly the Children's Online Privacy Protection Act (COPPA). The investigation revolves around the alleged tracking of children's data for targeted advertising. Concerns have arisen about YouTube's compliance with COPPA and the safeguarding of young users' personal information, prompting regulatory scrutiny to ensure child safety online.