Wednesday, 30 August, 2023

Data and Analytics Crucial for Shaping FMCG's Future, says Kellogg Company Executive

Nithya Subramanian, from Kellogg Company, emphasizes the vital role of data and analytics in shaping the future of Fast-Moving Consumer Goods (FMCG) industry. Harnessing data-driven insights can drive strategic decision-making, enhance customer experiences, and foster innovation. As the FMCG landscape evolves, Subramanian underscores the instrumental value of data and analytics in guiding businesses towards agility, competitiveness, and customer-centric growth.