Wednesday, 23 April, 2025

​Google Abandons Privacy Sandbox, Retains Third-Party Cookies in Chrome​

Google has officially ended its Privacy Sandbox initiative, deciding to maintain third-party cookies in Chrome after years of development and regulatory scrutiny. The initiative, launched in 2020 to enhance user privacy while supporting ad targeting, faced criticism from privacy advocates and antitrust regulators. Google cited divergent perspectives among stakeholders as a reason for halting the rollout of new cookie alternatives.