Wednesday, 9 April, 2025

Instagram Enhances Search Functionality to Compete with TikTok

Instagram head Adam Mosseri announced plans to improve the app's search capabilities, acknowledging current limitations in content discovery. This initiative aims to better compete with platforms like TikTok, which have become popular search tools among Gen Z users. Enhancements will focus on content search, allowing users to find posts more easily and extending the visibility of creators' content beyond the initial posting period.