Monday, 28 August, 2023

X Social Media Platform Sees User Base Fluctuation After Rebranding

Following its rebranding, the X social media platform experienced a decline in weekly active users and rankings. However, there was an encouraging growth in installations of Twitter Lite, suggesting potential resilience in its user base. The rebranding has triggered shifts in user engagement patterns, with the emergence of Twitter Lite as a promising aspect, potentially influencing the platform's future strategy.