Friday, 25 April, 2025

Perplexity AI’s New Browser to Track User Activity for Hyper-Personalized Ads

Perplexity AI CEO Aravind Srinivas announced plans for the company's upcoming browser, Comet, which will monitor users' online activities to deliver highly personalized advertisements. Srinivas emphasized that understanding users' browsing habits—such as shopping preferences and travel plans—provides deeper insights than work-related queries alone. The browser is set to launch in May and will be pre-installed on Motorola's Razr series, with discussions ongoing for potential partnerships.