Friday, 24 March, 2023

Insights in Pepperfry’s data analytics platform ‘Athena’

<p>Athena tracks 4 data categories &ndash; Demands (customer behaviour); Supply (product listings, inventory changes); Transaction (orders placed, revenue collected); Post-transaction interactions (logistics &amp; customer interaction). The platform, using ML models, shows products based on the customer&rsquo;s previous interactions. Models are continuously updated and tested with previous ones to compare which gives better results. Pricing is also set by data analytics.</p>