Friday, 24 March, 2023

A new bill introduced in the US Senate aims to break up Google's ad biz

<p>If the U.S. government wins the antitrust lawsuit it filed against Google and is required to spin off technology for brokering ad deals across the web. Splitting up the Google ad machine would give publishers and advertisers more choice and flexibility. Google&#39;s ad server is used by 90% of large publishers, and its ad exchange has a more than 50% market share. The Trade Desk Inc., the largest independent ad company, has a market capitalization of around $25 billion.&nbsp;</p>