Friday, 24 March, 2023

Adobe will power Aditya Birla Fashion and Retail Limited's omnichannel platforms

<p>Aditya Birla Fashion and Retail Limited has teamed with Adobe to create a program centered on providing top-notch digital experiences for customers. ABFRL has several brands across numerous platforms. As a result, finding, reusing, and repurposing digital and content assets from other companies is crucial for the brand to grow. With this partnership, Adobe develops strategies to raise revenue while cutting operating costs for these digital assets.</p>