Friday, 24 March, 2023
Alibaba offers 100M yuan worth green vouchers, to promote green shopping
<p>Chinese e-commerce giant Alibaba has kicked off its 13th 11.11 event this year, making "sustainability" its main focus. The event has 290,000 brands participating, with over 14M deals and 900M consumers in China. For the first time, however, Alibaba will issue 100M yuan worth of "green vouchers" to customers, to incentivize shopping decisions that are environmentally friendly, said company CMO Chris Tung.<br /> </p>
Read full story at Zdnet
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