Friday, 24 March, 2023

Amazon pulls out of auction for IPL streaming rights

<p>In a surprise move, Amazon pulled out of the auction for IPL streaming rights from 2023 to 2027 slated to be held on Sunday. The move has left Disney and Reliance as the only competitors on the turf. According to speculation, this auction could be worth between $4 B and $7 B. Viacom 18, backed by Reliance, and Disney, are expected to go neck to neck during this auction to acquire these rights, which will give them access to a sizeable Indian market.<br /> &nbsp;</p>