Friday, 24 March, 2023

Apple's privacy features to cost Facebook, YouTube and more around $16B in 2022

<p>A new estimate predicts that the second year of Apple&#39;s App Tracking Transparency (ATT) will still cause disruption to advertisers, with Facebook, YouTube, and others together losing roughly $16B. The firm introduced the feature in iOS 14 on April 26 of last year, and it had an immediate impact on businesses that rely on advertising revenue. Mark Zuckerberg, the CEO of Facebook, predicted a $10B&nbsp;revenue hit in 2022 and Snap saw its stock price fall 25% over the impact of ATT.<br /> &nbsp;</p>