Friday, 24 March, 2023

Desi apps capture 97% of TikTok user levels, time spent by 55 %

<p>Redseer, in a report, said that desi short-video apps -- MX Takatak, Moj, Roposo, Josh -- have captured 97% of TikTok&rsquo;s user count of June 2020, when the app was banned in India. Indian short-form apps, as per the management firm, have retained 65-70% of TikTok subscribers, and added another 30-35% of new users, largely from Tier II-III cities in the past year. However, on an average users spent 30 min on short-form video, which is just 55% of June 2020 levels.</p> <p>&nbsp;</p>