Thursday, 21 September, 2023

DOJ Antitrust Trial Examines Google's Search Ads Competition and Auction Pricing

The U.S. Department of Justice (DOJ) is conducting an antitrust trial scrutinizing Google's practices related to search ads competition & auction pricing. The trial aims to assess whether Google's dominant position in the digital advertising market has resulted in anti-competitive behavior, potentially impacting ad pricing & market competition. It delves into the implications of the trial & its potential consequences for Google's advertising practices & the broader digital advertising industry.