Friday, 24 March, 2023

Facebook changes strategy, to target young adults to engage more

<p>Facebook CEO Mark Zuckerberg has said that the company is undertaking an effort to appeal more to young adults, instead of optimising for older people. While FB still has a strong user base, it&#39;s teenage users have declined by 13% since 2019 and are expected to drop 45% more in the next two years. Young adults users between 20-30 are also expected to fall 4%. Zuckerberg said that appealing to young adults will mean FB&#39;s other community grows at a slower rate.<br /> &nbsp;</p>