Friday, 24 March, 2023

Following saturation in US, media giants looking to India for growth

<p>Media giants, due to saturation in the US, are searching for growth elsewhere, and India, which has the world&#39;s second-largest internet population, is primed for upheaval. According to data from Parrot Analytics, global demand for Hindi-language television is by far the largest among non-English content, despite losing ground to Japanese content in recent months. Hotstar is currently India&#39;s leading streaming service thanks to its exclusive IPL cricket rights.</p>