Friday, 24 March, 2023

Google is acquiring Fitbit for $2.1 billion

<p>Google has confirmed the purchase of US wearable device maker Fitbit at $2.1 billion. Reportedly, the company has 28 million active users. Post announcing the news, Google SVP of devices and services said, &ldquo;it is an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.&rdquo; The companies in a press release said that Fitbit&rsquo;s health and wellness data will not be used for Google ads.</p>