Wednesday, 8 November, 2023

Google Launches Performance Max, an AI-Generated Ads Campaign

Google has introduced Performance Max, an advertising campaign generated by artificial intelligence (AI). This innovative campaign aims to optimize ad placements and targeting for advertisers, utilizing AI's predictive capabilities to enhance advertising performance. Google's venture into AI-generated advertising signifies the growing role of AI in the marketing sector and underscores the potential for more effective and data-driven ad campaigns.