Friday, 24 March, 2023

Google Pay enters into digital gifting, partners with Qwikcilver

<p>Google Pay has partnered with Pine Labs-owned Qwikcilver to make entry into the digital gift cards space. Qwikcilver&rsquo;s consumer arm Woohoo, under the partnership, will list on Google Pay&rsquo;s in-app store Spot. The two firms will also create exclusive offers and campaigns, and even look at introducing gifting solutions for the Kirana economy and local SME. Qwikcilver currently works with over 250 merchants in India -- Amazon, Flipkart, Bigbasket, MakeMyTrip, PVR etc.</p>