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Monday, 4 December2023

Government Prohibits Dark Patterns on E-commerce Platforms, Issues Guidelines

Government Prohibits Dark Patterns on E-commerce Platforms, Issues Guidelines

The Indian government has banned the use of dark patterns on e-commerce platforms, unveiling comprehensive guidelines to ensure fair and transparent practices. Targeting deceptive user interface tactics, the move aims to safeguard consumers from misleading online strategies. By implementing these guidelines, the government seeks to enhance the overall user experience and foster a more ethical and trustworthy environment within the e-commerce sector.

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