Saturday, 22 March, 2025

India’s Roll-Up E-Commerce Model Faces Setbacks as Founders Reclaim Brands

India’s roll-up e-commerce model is faltering as funding dries up, forcing founders to reclaim their brands. Once a booming trend, aggregator startups like Mensa Brands and GlobalBees struggle with profitability amid high acquisition costs and market saturation. With investors tightening funds, many acquired brands are reverting to their original owners, signaling challenges in scaling roll-up e-commerce businesses in India.