Friday, 24 March, 2023

Meta Faces Lawsuit In UK Over Its ‘Surveillance Advertising’ Model

<p>Meta&#39;s surveillance-based business model is facing an unusual legal challenge in the UK from an individual who is suing over the company&#39;s continuous use of her data for ad targeting notwithstanding her objections. Tanya O&#39;Carroll, a human rights activist, has filed a court challenge seeking a declaration that Meta is in violation of the European General Data Protection Regulation (GDPR) by continuing to handle her data and use it to profile her for ad targeting reasons.</p>