Friday, 24 March, 2023
Microsoft to acquire Xandr from AT&T
<p>Microsoft is rumored to be paying an undisclosed sum to AT&T for the acquisition of Xandr ad marketplace. Xandr provides ad products such as Xandr Invest, Xandr Monetize, and Xandr Curate. Microsoft's Web Experiences Team is focused on growing its advertising business through Edge, Bing, and Microsoft Start. The company has been working on getting more users to click on Microsoft Start content by including it in a widgets panel in Windows 11.<br /> </p>
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