Friday, 24 March, 2023

Microsoft's acquisition of Activision Blizzard to help metaverse to become mainstream

<p>The acquisition of Activision Blizzard by Microsoft for $69B may be remembered as the moment when the metaverse became mainstream. Microsoft&#39;s acquisition, according to Theo Tzanidis, a digital marketing academic at the University of West Scotland, is part of the ripple effect from Facebook&#39;s announcement. Others see it as Microsoft hedging its bets with a deal that would be profitable even if the metaverse didn&#39;t exist.</p>