Friday, 24 March, 2023

MoPub to be sold to AppLovin by Twitter in $1.05B deal

<p>Mobile Ad platform MoPub is being sold by Twitter to game maker AppLovin. It was bought by Twitter in 2013 for $350M and reportedly helped Twitter bring in $188M revenue last year. But after Twitter set a goal of doubling annual revenue, it&#39;s now being sold in a $1.05B deal. Company CEO Jack Dorsey said this move, among many other changes this year, will help Twitter focus on its Core Products and long-term growth.</p> <p>&nbsp;</p>