Friday, 24 March, 2023

News Corp signs Google for subscription platform, ad tech-service

<p>News Corp struck a global news deal with Google, the Rupert Murdoch-controlled media company in one of the most extensive deals of its kind with big tech. The companies will develop a subscription platform, share advertising revenue through Google&#39;s ad tech services, build out audio journalism and develop video journalism by YouTube. In Australia, the country&#39;s two largest broadcasters have struck deals with Google collectively worth $47 mn a year.</p> <p>&nbsp;</p>