Friday, 24 March, 2023

ONDC may gain credibility and scale by onboarding Flipkart and Amazon

<p>The government&#39;s ecommerce programme, ONDC, would perform best if it collaborated with established players Amazon and Flipkart, according to an analysis by JM Financials. This is true even though Open Network for Digital Commerce (ONDC) was once regarded as a &quot;giant killer.&quot; It was suggested that bringing on some of the more significant incumbents early might provide ONDC the scale and credibility with buyers and sellers that it so desperately needs.</p>