Tuesday, 6 June, 2023

OnePlus, Realme, and OPPO Set to Separate as Parent Company BBK Seeks to Mitigate Risks in India Bus

BBK Electronics, the parent company of smartphone brands OnePlus, Realme, and OPPO, is planning to steer its subsidiaries towards separate paths in a bid to de-risk its business in India. This strategic move aims to establish independent market positions and brand identities for each smartphone manufacturer. By pursuing separate trajectories, OnePlus, Realme, and OPPO intend to tap into unique opportunities and cater to different consumer segments.