Friday, 24 March, 2023

Oracle's Digital Marketing to be automated with help of AI

<p>Oracle Inc has announced that it will implement a new system that uses AI to automate key parts of digital marketing. Named &quot;Fusion Marketing&quot; system, the software will use AI to automatically assemble marketing campaigns. It will also calculate whether people interacting with emails and ads will actually buy a product. To do this, the software uses data from a variety of sources, such as email contact lists, which will come from the users of Oracle&#39;s systems.</p>