Friday, 24 March, 2023

Panasonic uses CRM software to secure orders

<p>Panasonic has utilized CRM software by partnering with Salesforce to leverage the technology extensively to engage with the customers, build a bridge between the internal and external customers. It focused on internalising and building the CRM platform to make it robust. Ajay Saraf, SVP &amp; Head Project Business at Panasonic Life Solutions, said that CRM allowed the firm to provide the customer with demos and pitches and helped them secure orders.<br /> &nbsp;</p>