Friday, 24 March, 2023

People spent on subscription-based non-game apps grew by 34% in 2020

<p>People speeding, globally, in the top 100 non-game subscription-based apps grew 34% YoY from $9.7 bn in 2019 to $13 bn in the year 2020, said market intelligence firm Sensor Tower. Revenue from these apps constitutes around 11.7% of the total $111 bn that users spent on in-app purchases last year, the same share as in 2019. In Q4 2020, 86 of the top 100 earning non-game apps globally offered subscriptions, down from 89 in Q4 2019.</p> <p>&nbsp;</p>