Friday, 24 March, 2023

Podcast ad revenue in US to hit $2 B in 2022: Study

<p>Podcast advertising revenues in the United States reached $1.4B in 2021, surpassing $1 B for the first time. According to the IAB and PwC study, the market will be worth more than $2 B in 2022 and $4B in 2024. Spotify&#39;s ad revenue increased by $745 M in 2020 to $1,208 M in 2021. More than $1 B has been spent on podcast acquisitions in total. The IAB U.S. Podcast Advertising Revenue Study is based on a March online survey.</p>