Friday, 24 March, 2023

Premium OTT subscriptions continue to rise despite Netflix’s downfall

<p>In Q1 of 2022, Netflix received 3.6 M subscription cancellations. This is a million more than what the platform saw in Q1 and Q4 of 2021. However, across the industry, there were 37.4 M new gross SVOD customers and 29.8 M new subscribers lost, leaving 7.7 M new gross SVOD customers. For the first time in 10 years, Netflix lost customers for the first time in 10 years. Its losses are projected to continue, with losing 2 M subscribers in Q2.</p>