Friday, 24 March, 2023

Snapchat Decreases Amount of Money Paid to Influencers Via Spotlight

<p>Snapchat is decreasing the reward money creators can get when they make content for the platform&#39;s TikTok competitor again. In February, Snap said it was offering up millions a month to creators making high-performing short-form videos for Spotlight. Snap made splashy promises of paying out $1M a day for a period of time to people making TikTok-style videos. One creator was able to make between $20,000 and $50,000 a month at one point until Snap began decreasing payments.</p>