Friday, 24 March, 2023

Spotify is acquiring two major podcast tech platforms

<p>Chartable and Podsights, two of the most well-known podcast marketing and ad attribution businesses, were acquired by Spotify. The deal&#39;s price hasn&#39;t been disclosed, but this is the company&#39;s first significant acquisition of the year, following a string of audio deals. Podcasters and networks can utilise Podsights and Chartable to insert tags in their shows that track who listened, if they heard an ad and whether they took action after hearing it.</p>